Photo of two people shaking hands, overlaid with test that reads 7 Reasons Why You Should Offer Guarantees

7 Reasons Why You Should Offer Guarantees (Infographic)

An infographic showing 7 reasons why you should offer guarantees to your clients.

Guarantees are a massively under-appreciated marketing tool. In an effort to convince more people to use them we’ve compiled 7 reasons why should offer them into a fancy infographic.

Here are 7 reasons why you should offer guarantees:

1) Guarantees prove that you will deliver what you say you will.
2) The right guarantees i.e. ones that add value to a customer, drive people to buy from you, even when you are not the cheapest in the market.
3) You may already be doing things as a normal part of your service – you just haven’t thought to promote it or offer it as a guarantee!
4) It forces you to focus and specify your marketing messages and therefore cut out the waffle.
5) When you have a prospect procrastinating over their decision to buy and there’s still an element of doubt in their mind a guarantee is a great benefit to restate to nudge them over the edge.
6) It builds trust and credibility in your company and service.
7) It differentiates you from your competitors who are not offering a guarantee.

Now go and write some guarantees of your own. It will help your business no end – we guarantee it.