Are you maximising the potential of Strategic Partnerships?

How many of you are successfully using strategic alliances or strategic partnerships to improve your lead generation and conversion rate?

This is without doubt one of the most powerful client acquisition strategies there are and one that I’ve used with great success in my business over the last 2 years. I am a huge advocate of this strategy.

Some of you may be wondering exactly what I mean by a strategic alliance?

My definition would be: 2 similar but non-competing businesses working together with the same customers from the same marketplace. A simple example would be a plumber and an electrician who work together on the same house. Whenever one gets a job or project, they simply bring the other partner in to work alongside them.

Sounds simple – yes! Absolutely! So why do so many businesses fail to make it work for them?

Next week I will be explaining the key things you need to do to make sure strategic partnerships work for you – but I’ll let you in on a secret now. A successful partnership requires high levels of trust between the partners and that trust must be earned and built over time, otherwise the relationship fails.