How Do We Get Even Better At Customer Service?
How can we elevate our customer service from good to world class? While your team is likely already adept at handling clients, simply being great at customer service is the bare minimum your customers expect. To truly stand out, we need to focus on being memorable and personal. Here’s how we can achieve this.
Transcription:
How do we get even better at customer service? Now you, your team, you’re, you’re probably pretty good at client handling or customer service. The thing is pretty good is just the bare minimum, right? Being good at customer service, great customer service even is the bare minimum that your customers expect, right?
They expect your service, and they expect you to be nice about it and to enjoy and to enjoy the journey. So, so just being good, even being great at customer service is the absolute bare minimum.
So how do you get world class? How do you really step it up to, to a new level of customer service? The trick is in, in 2 words and that’s being memorable and personal. I worked with a team recently who again are brilliant at customer service, and they want to take it a step up. And the owner of that business has recently been on a work trip to the States and to Mexico and she stayed in a Mondrian hotel.
When she arrived, they presented her with a cocktail, but it wasn’t any old cocktail. It was a Campari and lemon very strange cocktail, happened to be her favourite cocktail. She sort of banked that and thought, well that’s a strange coincidence. Then when she got to the hotel room, there was a sleeping mask on the on the pillow and it said, we’ve heard that you are the queen of a 15-minute siesta. She works in Spain and that was a phrase that she had used.
So, it suddenly became clear that this hotel had researched her online, had looked at interviews that she’d done and, and stuff on the business social platforms and they had used that information to be personal and memorable for that trip.
So, when you think about your clients, what could you do to really stand out, really make their experience special? How can you be both memorable and personal and make sure that they are talking about you, make sure that they are coming back to you and that you have to be the guys to go to.
Key Takeaways:
- Personalise the experience: Research your clients to find out their preferences and incorporate those into their experience with your service.
- Create memorable moments: Go beyond the expected by adding unique touches that show you’ve gone the extra mile.
- Leverage client information: Use details from client interactions or social media to tailor their experience in a meaningful way.
- Focus on small, thoughtful gestures: Small, personalised touches can make a big impact on how clients perceive your service.
- Encourage feedback and continuous improvement: Regularly seek client feedback and use it to refine and enhance your customer service strategies.
By implementing these strategies, you can transform your customer service from simply great to truly exceptional, ensuring your clients remember and return to you. What memorable and personal touches can you add to your client interactions?