The 5 Best Books On Marketing in 1 Page
This week we’ve collected what we think are the 5 best books on Marketing and extracted take home lessons from each one.
1. Guerrilla Marketing
by Jay Conrad Levinson
First published in 1984, Guerrilla Marketing has become a required text on many MBA programmes and has sold millions of copies around the world. The basic premise is this: if you’re a business that has a small or non-existent marketing budget you should learn marketing strategies that require effort, rather than money.
Take Home Lesson
As a marketing guerrilla you need to make the most of your resources through careful thinking and creative planning, rather than wishful thinking and careless spending. Book Link
2. Influence: The Psychology of Persuasion
by Robert Cialdini
Since its first publication in 1984, Influence has been recognised as the seminal text on the art of persuasion. Written by a Professor of Psychology it looks at the research on persuasion and identifies 6 key weapons of influence.
Take Home Lesson
See whether you can improve your marketing efforts by harnessing the 6 keys to influence: reciprocation, commitment, social proof, likeability, authority and scarcity. Book Link
3. Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk
Vaynerchuk argues that most businesses get social media very wrong because they try and sell without first building trust. The “jab, jab, jab, right hook” of the title refers to Vaynerchuk’s recommended approach: give, give, give… and then ask.
Take Home Lesson
In social media to set yourself apart from the noise, first create something of value and then give it away generously. Book Link
4. The New Rules of Marketing & PR
by David Meerman Scott
The world of marketing has been transformed by the internet. The New Rules of Marketing & PR, now in its 5th edition, is a definitive guide on how marketers should operate in this new environment. Meerman Scott covers a variety of topics including social media, online video, mobile apps, blogs, news releases and viral marketing.
Take Home Lesson
The new tools of online marketing are radically different to the tools of traditional marketing. You must understand these differences if you want to reap the rewards. Book Link
5. Tribes
by Seth Godin
Tribes explores how we can build a movement of like minded individuals who passionately rally around a common cause. Godin argues that often what’s missing is simply a leader who is willing to lead. He encourages you to take up that role.
Take Home Lesson
People want to be part of a tribe. So find a cause, step forward and be the leader that people need. Book Link
Summary
Here’s are the top 5 books on marketing summarised in 1 page…
